Make Legacy Videos Part of Any Funeral Pre-Planning Process
Legacy videos are the perfect way to say goodbye.
A Lasting and Powerful Way to Say Goodbye
When it comes to planning your own funeral, there’s a lot to think about. From choosing a casket or urn to deciding on the music and readings, the details can be overwhelming. But for those who have done it, it is a loving gesture for your family and makes a difficult time easier for them. It eases the burden for the family during a difficult and stressful time.
But have you ever considered adding a family legacy video to your plan? It’s not just a unique touch—it’s a meaningful way to ensure you’re remembered exactly as you want to be. It makes sure your story and your life is remembered for future generations and it will add great comfort to those left behind.
A legacy video is a chance to share your life’s stories, reflect on the lessons you’ve learned, and express your love and wishes for those you leave behind. Imagine your family gathering around to hear your voice, see your smile, and feel your presence long after you’ve passed. It can take the form of a final interview about your life or could be as elaborate as a polished documentary style film. But the funeral pre-planning process is one of the most common triggers that encourage people to consider producing a legacy video.
Why Recording a Legacy Interview is a Great Idea
A Lasting Impression: A legacy video is a beautiful way to leave a personal mark. It’s more than just a photo or a few words on a program—it’s your voice, your stories, your essence captured on film. It’s a way for your loved ones to remember you exactly as you were, with all your quirks and passions.
Share Your Wisdom: Throughout your life, you’ve gathered a treasure trove of experiences and insights. A legacy video allows you to pass down the valuable lessons you’ve learned, offering guidance and comfort to your family. It’s like leaving behind a personal handbook of wisdom for those you care about.
A Heartfelt Goodbye: Sometimes words spoken in the moment are more heartfelt than those penned on paper. In your video, you can directly address your loved ones, telling them how much they mean to you and expressing sentiments that might be hard to convey in a formal setting. It is your chance to make sure you say everything you ever wanted to your loved ones.
Ease the Burden on Loved Ones: Planning a funeral can be emotionally taxing for family members. It the very reason people choose to pre-plan and prepay for their own funeral services. By recording a legacy video as well, you’re giving them a special gift—something that can provide comfort and a sense of closure during a difficult time.
Connecting with Estranged Family Members: For those who have family members who they haven’t spoken to for one reason or another, there could be a sense of guilt and regret. Recording a video is a great way to be sure your final message reaches them. It is a great way to repair relationships and build bridges, even after death.
Why Funeral Homes Should Suggest Legacy Videos
Many funeral homes already offer extended value added resources to families and clients. From florists to catering options, they already have a vetted list of services to make the funeral process easier. So, why not suggest creating a legacy video? If you can not offer the production service yourself, you may be able to partner with a local production company, like Legacy Video Stories. Here is why you should consider it.
Enhanced Value for Clients: Funeral homes that offer these videos as an option can provide their clients with an added layer of service. It’s a way to stand out and show that you’re committed to helping families create a truly personalized and meaningful farewell. By suggesting they take control of their own narrative while they are living, you are showing that you care about their families and you are thinking outside of the box.
Creating Emotional Connections: Legacy videos help deepen the emotional connection families have with their loved ones’ final arrangements. When families see their loved ones speaking directly to them from beyond, it’s a powerful and healing experience. You are in the business of easing their grief, and these types of videos fall within your mission and purpose.
A Competitive Edge: In a competitive industry, offering innovative services like legacy videos can set your funeral home apart. It’s a modern touch that appeals to clients looking for more personalized and memorable funeral planning options. At the least, your suggestion will be appreciated and may spark them to to create a video on their own.
Additional Revenue Stream: By partnering with a production company that specializes in legacy video services, funeral homes can offer a premium option that can generate additional revenue. It’s a win-win—clients get a unique service, and the funeral home benefits financially. Many companies will white label the service for you, adding your logo to the video and allowing you to mark up the service.
Positive Feedback and Referrals: Offering such a meaningful service can lead to positive word-of-mouth referrals. Families who feel they’ve received exceptional care and value are more likely to recommend your services to others.
How to Get Started
If you’re considering including a legacy video in your funeral pre-planning, it’s easy to get started. At Legacy Video Stories, we have helped countless customers record meaningful videos and we can guide you through the process. If your customers like the idea but choose to film it themselves, we offer tips on production and questions to ask during a legacy interview.
For funeral directors, it’s a matter of introducing the idea to clients and explaining how it can add value to their funeral planning. By offering this service, you not only enhance your offerings but also help families create a lasting, meaningful tribute to their loved ones. Many funereal homes are already recommending this service, including our referral partners in the Boston area.
Planning your own funeral might seem like a daunting task, but it’s also an opportunity to make a lasting impact. A legacy video is a wonderful way to ensure that your stories, wisdom, and love continue to resonate long after you’re gone. And for funeral homes, suggesting this service can enhance your value, set you apart from competitors, and create a deeper emotional connection with the families you serve.
So, take a moment to think about the stories you want to share and the messages you want to leave behind. It’s a gift to yourself and your loved ones that will be cherished for years to come.
